WBON Spring Conference 2020

Opening Inspiration


Executive Director of the Rutland Region Chamber of Commerce

Mary Cohen, an ex officio member of the board of the Rutland Economic Development Corp (REDC) and Executive Director of the Rutland Region Chamber of Commerce.

Morning Workshops

How to Adapt Your Marketing Now for Beyond the Current Crisis

Pat Heffernan and Karen Wilkinson

Pat Heffernan (left) and Karen Wilkinson (right)
Marketing Partners

Amid unrelenting uncertainty, effective strategy and messaging are more important than ever, but past patterns are obsolete. We will explore how to adapt your marketing for the future beyond the crisis.

Government Contracting and Woman-Owned Certifications

Elizabeth Adams (left) and Bonnie Sanders (right)

Elizabeth Adams (left) and Bonnie Sanders (right)
Vermont Procurement Technical Assistance Center

Interested in Learning How to Sell to the Government? Businesses learn the basics to compete for contracts with federal, state and local government entities while also learning about socio-economic small business programs, including woman-owned certifications.

How to Use your Story to Drive Connection (and Revenue)


Heather Frechette-Crowley
Root Marketing

While “story” might be a recent addition to the business buzzword lexicon, storytelling is anything but new. If you struggle with how to incorporate story into your marketing strategy or still aren’t sold on the value of doing it, this is for you.

Afternoon Workshops

Turning Pain into Light – Weaving a New Narrative

Rae Carter

Rae Carter

Rae shares her vulnerability with a heart-centered story of how she learned to reclaim her narrative and feminine power by facing her shadows and embracing compassion.

Connect & Communicate: A Roadmap for Healthy Relationships and Interactions

Beth Martell

Beth Martell
Martell Coaching

Relationships are challenging. We want to have enjoyable and effective relationships, yet too often even simple interactions go off track. Communication seems to be the problem yet the root is actually deeper.

Meaningful Connections: Networking at a Higher Level

Carolyn Weaver

Carolyn Weaver
The Weaver Team at KW

Tips, tricks and methods to connect on a meaningful level with potential business partners, vendors and customers at networking events, trade shows and as part of daily interactions.

End Note


Owner, Founder, Head Cyclist REV Indoor Cycling


Sarah is the Founder and CEO of REV Indoor Cycling. A lifelong Vermonter, athlete and sports fanatic, Sarah decided to leave her desk job in 2012 to create REV Indoor Cycling. She is a certified fitness professional and classically trained musician and vocalist. She has performed in several musicals around Vermont and loves that she can combine her passions for musical performance and athletics at REV.

Sarah is meticulous about music and loves crafting heart pumping, challenging rides set to several genres of music. Sarah’s personal fitness regimen includes a varied dose of indoor cycling, resistance training and yoga. She has completed several full and half-marathons as well as two New England Tough Mudder events.

Sarah has lived through her own body transformation as a result of indoor cycling and she strives to expose as many people as possible to the health benefits of a great ride. Sarah firmly believes that anyone can and everyone should make indoor cycling part of his or her fitness plan.

Presentation Title:

Lead Like A Woman [COMING SOON]

Thank you to the Conference Underwriter & Think Tank Sponsor

Vermont Federal Credit Union
conference sponsors


Clute Wealth Management
Marketing Partners, Inc.
Mercy Connections Women's Small Business Program