WBON annual conference The Confidence Conference - Run Your Business Like A Boss

                              Thanks To All Who Participated!

The WBON 2023 Conference will provide opportunities for education, inspiration and networking to help you build your own business owner toolkit. Business ownership challenges us to wear many hats but at the end of the day we are our own CEOs. We have the responsibility but also the opportunity to build balance and efficiency into our businesses. The conference will offer education in the major areas that contribute to a successful business:
  • Financial literacy
  • Marketing know-how
  • Business plan essentials
The conference will feature a blend of practical skills education, motivational speakers and plenty of networking time because the biggest resource we all have is each other!
Lunch will be provided and coffee, tea and water will be available throughout the day. Paid parking is available in the Echo Leahy Center parking lot and other surrounding parking lots.
We offer a special rate for members – Click here to learn about becoming a member.

11:00 – 11:05 Welcome
11:05 – 11:15 Board Update Rosann Kramer, Runway Auto
11:20 – 11:50 Presentation 3 Financial Mistakes That Can Ruin Your Future and How to Avoid Them with Heidi Clute, Clute Wealth Management
11:55 – 12:25 Presentation Hygge & Your Happy Place: A Mindset Approach to Money Planning with Sara Kermenski, Spring Hollow Financial
12:30 – 1:30 Lunch Provided by Sugarsnap Catering

Public Policy Update: Mary Claire Carroll, Carroll Photos and Pat Heffernan, Marketing Partners

1:30 – 2:00 Roundtable Discussions Facilitated by Marie Eddy, Eddy Career Services
2:05 – 2:35 Presentation Lights, Camera, Conversion: The Value of Video in Business with Amanda Grant, North Road Productions
2:35 – 2:45 Break
2:45 – 3:15 Presentation Crafting a Business Plan with Gwen Pokalo, The Vermont Women’s Business Center
3:20 – 3:50 Presentation How to Increase Organic Traffic to your Website with Search Engine Optimization Basics with Julia Scott, J.Scott Marketing
3:50 – 4:10 Surveys/Raffle Drawing
4:10 – 5:00 Open Networking


I have a special code. How do I use it?

Click on the “Tickets” button. At the top of the resulting ticket form, click on “enter promotional code” and type in your special code.

Will you be offering refreshments during the event?

Lunch will be provided by Sugarsnap Catering. Snacks and beverages will also be on hand throughout the day. Contact us at info@wbon.org to discuss any dietary restrictions.

How can I contact the organizer with any questions?

Send us an email at info@wbon.org.

What is the refund policy?

We know that the unexpected can happen. If you need to cancel for any reason you can receive a refund up until September 19th. Questions? send an email to info@wbon.org.

Do I have to bring my printed ticket to the event?

No. We are saving trees and going digital for conference registration.

What Covid protections will be in place?

We will be providing hand sanitizer and welcome use of masks. We will not be requiring mask use nor proof of vaccination.

Meet Our Presenters


Marie Eddy, MS, GCDF, CCSP

Marie Eddy

CEO, Eddy Career Services

Marie Eddy is a certified career services provider. In 2018 she started her business, a full-service career counseling company. Her business is based on a unique combination of experience in the employment industry, education and counseling. She works with people wherever they are on their career journey. Her goal is to increase clients’ confidence as they navigate the job search process. She also provides workshops and consultation to companies on career-related topics.

Visit the Eddy Career Services website



Heidi Clute, CFP®

Heidi Clute

Founder & Co-Owner, Clute Wealth Management

3 Financial Mistakes That Can Ruin Your Future and How to Avoid Them

Heidi will share real-world examples of challenges we face as women business owners, three common confidence-shattering financial mistakes, and how to avoid them by unlocking your inner CEO to control what you can to reach your desired destination — be it a thriving lifestyle business or scaling to reach the stars.


Whether she’s riding her motorcycle or helping clients, Heidi Clute knows how to plan a route to a destination and get there, never forgetting to enjoy the trip. Her team of CFP® Professionals believe in financial planning that works for clients now, and as needs change in their life journey.

Visit the Clute Wealth Management website



Sara Kermenski

Sara Kermenski

Founder, Spring Hollow Financial

Hygge & Your Happy Place: A Mindset Approach to Money Planning

With tangible tips to support your financial progress and techniques to examine your conditioned thinking about money, you can form a clear path to your desired results. Connect the Scandinavian concept of hygge to build a unique money practice into your routine alongside resources for organization, motivation and continuous improvement.


Sara helps Vermont business owners apply her success formula to make financial progress:  advice + accountability + attitude = results. A CERTIFIED FINANCIAL PLANNER™ professional, host of the podcast This Vermontrepreneurial Life and mom to 4th-generation Vermontrepreneur kiddos, Sara believes Vermont entrepreneurship uniquely positions you for prosperity and impact. 

Visit the Spring Hollow Financial website



Julia Scott

Julia Scott J.Scott Marketing

CEO of J.Scott Marketing

How to Increase Organic Traffic to your Website with Search Engine Optimization Basics

This session teaches shortcuts to a website that Google ranks. Improve your site in fewer than 15 hours, and leave with a roadmap to weekly and monthly tasks to keep driving traffic.


As brand champion to clients, a trained listener, and marketing strategist, Julia Scott has her dream job. The cherry on top is nurturing her growing team. When Julia is not taking charge for clients, she loves to be in the woods, grow (some of) her own food, and wake up early.

Visit the J.Scott Marketing website



Amanda Grant

Amanda Grant

Video Strategist, North Road Productions

Lights, Camera, Conversion: The Value of Video in Business

Discover the power of video for your business. Join Amanda as she explores the value of using video for brand building and connecting with clients and customers. Amanda will share the types of videos you can incorporate into your marketing so you’ll start thinking like a video strategist yourself.


Amanda Grant is the founder and creative force behind North Road Productions, a woman-owned videography and video strategy company serving small businesses. With a passion for problem solving and visual storytelling, she partners with businesses to leverage the power of video to create impactful content that leaves a lasting impression.

Visit the North Road Productions website



Gwen Pokalo Hart

Gwen Pokalo Hart

VP of Policy & Practice and Director, Vermont Women’s Business Center

Crafting a Business Plan that Embodies Your Values

Step into a world where women rewrite the rules of business planning. Join us in this interactive session as we challenge conventional norms and unveil a fresh approach to crafting your business blueprint. Discover how to align your values, embrace inclusivity, foster regenerative practices, and empower yourself financially. Unleash your potential for sustainable success by asking the right questions and creating a plan that truly reflects who you are as an entrepreneur.


I believe that there is an innate entrepreneurial spirit in everybody and that it is possible to build an economy that allows all people to flourish. After years working in economic development and as a business owner, I’m impassioned by alternative growth models. I have a pet passion for sustainable textiles and fashion, and I’m currently working on designing a walking tour of women-owned businesses in Burlington. I live in Winooski with my toddler son and husband and am learning how to embrace this new identity. 

View the Vermont Women’s Business Center website


Thank You to Our Conference Sponsors

Conference Underwriter


Conference Supporters

Better Business Bureau
Nedde Real Estate
Peoples Trust Company

Thank You to Our Annual Partners

Conference Partner Clute Wealth Management
Conference Partner Marketing Partners
Vermont Federal Credit Union Logo
Conference Partner Runway Auto
Mercy Connections