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Lisa will illustrate various aspects of branding that are important for
all businesses—regardless of type or size.

What’s all the fuss about branding? And why should you care? Lisa Taft Sylvester, owner of Interrobang Design Collaborative, will clue you in as she tells, and shows, the story of a recent branding project from start-to launch. This inside glimpse of Interrobang’s brand development work for a Boston-based client will illustrate various aspects of branding that are important for all businesses—regardless of type or size.

Join us to learn about:

• The history and purpose of branding

• Why branding is essential for your business

• What makes a brand effective

• What goes into developing a brand

• How brands evolve and grow

• What is brand management and why you need it

This presentation is provided by the Burlington Chapter Coordinators.

Due to concerns around COVID-19 WBON chapter meetings will be held virtually through Zoom at least through 2020. An email containing the link will be sent prior to the event date. If you have any questions or concerns please contact Christine at info@wbon.org.

Known for her ‘steady hand and positive attitude,’ Lisa creates a sense of ease for her clients as she guides them through what they perceive as overwhelming branding and design projects. Her individualized and thoughtful process is known for bringing focus and creating brand strategies and marketing tools that solve problems and make a difference. Her work has enabled her clients to break through sales barriers, reach sales goals, increase fundraising success, solve recognition issues, and more.

Interrobang’s award-winning branding and design work has supported Vermont businesses and businesses worldwide—all from their barn in Richmond, Vermont.

Organizer

WBON – Women Business Owners Network
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Website:
https://wbon.org

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