Marketing Demystified – The Content Equation

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Create marketing content that connects. WBON Burlington and Heather Frechette-Crowley will show you how!

If the thought of everything involved with content — strategy development, topic cultivation, platform selection, WRITING — makes you want to huddle under your desk in the fetal position, this presentation is for you!

Content creation is critical to the success of your business, but it can be overwhelming — especially if it’s not your jam. There are SO. Many. Questions.

  • How do I know if it’s working?
  • Is there a “right” amount?
  • Do I need to share something every day?
  • Can someone please just tell me how to do it?!

If questions like these have ever crossed your mind, join us as Heather Frechette-Crowley of Root Marketing discusses these points and more while sharing her formula for creating content that connects.

About Heather Frechette-Crowley

Heather is Principal and Founder of Root Marketing, a firm that specializes in connecting businesses with their target audience through content. Aside from her family, rescue pups and coffee, Heather’s greatest source of fulfillment is using her 20+ years of online and product marketing experience to help business owners make a greater impact.


October 16, 2019
11:30 am - 1:00 pm
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Virtual Meeting
VT United States
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