Marketing Demystified: How to Create Content with a Heart-Centered Focus

WBON chapters meet regularly at different locations throughout Vermont.

The regular meeting times and locations are listed at the bottom of this page. Why not mark your calendar now for future events? WBON members attend chapter meetings for free, as a benefit of their membership. If you are not yet a member, you are invited to attend 2 chapter meetings as WBON's guest. After two meetings, chapter events are $20 for the general public.

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Do you love what you do but hate the idea of “marketing” it?

Are you wondering how to create content that connects with your target audience and aligns with your core values?

If the thought of everything involved with content – strategy development, topic cultivation, platform selection, WRITING – leaves you frozen, this presentation is for you!

Content creation is critical to the success of your business, but it can be overwhelming – especially if it’s not your focus. There are SO. Many. Questions.

• Does it have to be “salesy”?

• Do I need to share something every day?

• Can someone please just tell me how to do it?!

If questions like these have ever crossed your mind, join us as Heather Frechette-Crowley of Root Marketing discusses these points and more while sharing her formula for creating content that connects.

About Heather Frechette-Crowley

Heather is Principal and Founder of Root Marketing, a firm that specializes in connecting businesses with their target audience through content. Aside from her family, rescue pups and coffee, Heather’s greatest source of fulfillment is using her 20+ years of online and product marketing experience to help business owners make a greater impact.


December 4, 2019
8:30 am - 10:00 am
Event Categories:


WBON – Women Business Owners Network


Williston Fire Department
645 Talcott Road
Williston, VT 05495 United States
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WBON Chapter Meeting Schedule

3rd Wednesday of the month
11:30 PM to 1:00 PM
Mascoma Bank
Suite 4 (Maltex Building)
431 Pine Street
Burlington, VT 05401

RUTLAND 1st Monday of the month
12:00 PM to 1:30 PM
Green Mountain Power Energy Innovation Center
66 Merchants Row
Rutland, VT 05701

WILLISTON 3rd Monday of the month
8:30 AM to 10:00 AM
Williston Fire Station
645 Talcott Road
Williston, VT 05495