Marketing Demystified: How to Create Content with a Heart-Centered Focus

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Do you love what you do but hate the idea of “marketing” it?

Are you wondering how to create content that connects with your target audience and aligns with your core values?

If the thought of everything involved with content – strategy development, topic cultivation, platform selection, WRITING – leaves you frozen, this presentation is for you!

Content creation is critical to the success of your business, but it can be overwhelming – especially if it’s not your focus. There are SO. Many. Questions.

• Does it have to be “salesy”?

• Do I need to share something every day?

• Can someone please just tell me how to do it?!

If questions like these have ever crossed your mind, join us as Heather Frechette-Crowley of Root Marketing discusses these points and more while sharing her formula for creating content that connects.

About Heather Frechette-Crowley

Heather is Principal and Founder of Root Marketing, a firm that specializes in connecting businesses with their target audience through content. Aside from her family, rescue pups and coffee, Heather’s greatest source of fulfillment is using her 20+ years of online and product marketing experience to help business owners make a greater impact.


December 4, 2019
8:30 am - 10:00 am
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WBON – Women Business Owners Network
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Williston Fire Department
645 Talcott Road
Williston, VT 05495 United States
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