An Insider’s Scoop to eCommerce with Elicia Pinsonault and Wendy Windsor

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Learn about on the benefits and shortcomings of various eCommerce platforms.

The world of eCommerce can be a confusing and overwhelming place. Sometimes it’s hard to find helpful information to guide you in the right direction for your business. Whether you’re just starting out, pivoting to include an online presence, or supplementing your existing model, hearing an insider perspective on their experience can alleviate confusion and provide clarity and guidance. Join presenters Elicia Pinsonault and Wendy Windsor as they touch on the benefits and shortcomings of various eCommerce platforms, considerations when researching options, and their first-hand experiences in their own efforts.


Provided by the Rutland Chapter Coordinators. Due to concerns around COVID-19 all WBON chapter meetings will be held virtually through Zoom. An email containing the link will be sent prior to the event date. If you have any questions or concerns please contact Christine at


Elicia Pinsonault (she/her)(pictured left) is Castleton University‘s Communications Coordinator and owner of Elicia Pinsonault Creative Works. Elicia holds a bachelor’s degree in Communication and will complete a Master of Business Administration program this summer, which complements her 10-year career in marketing, public relations, and journalism. Elicia is passionate about creative community building, serving on the Rutland Young Professionals board of directors and as the organization’s marketing committee chair, as a former reading mentor for Everybody Wins! Vermont, and as a former board member for Vermont Women in Higher Education. She has been honored as Castleton University’s Outstanding Young Alumna of the Year and Vermont Business Magazine’s Rising Stars (Top 40 Under 40).

Originally from the Toronto area, Wendy Windsor (pictured right) moved to Wilder, Vermont 34 years ago, after marrying her husband Bob. Her formal education began at Fanshawe College School of Design and then decades later she completed a graduate degree in Professional Communication. Over the course of her career, she has worked as a technical writer, marketing communications specialist, and graphic designer in the fields of mail order, high tech, manufacturing, education, and healthcare.

In April 2019 she decided to leave the corporate world and work for herself. Harnessing her design and sewing skills, she created the Small Batch Design Company, which specializes in handmade bags and home goods made from her own hand-dyed cotton canvas. Eight months later she attended her first craft show and two months later she built her first eCommerce site using Shopify. She’s excited to share her experience and insights to save you time and frustration.

You can be sure that Wendy’s canine assistant and exercise coach, Stella, will be sleeping nearby, probably in her favorite spot under the sewing machine!


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