Fostering, celebrating and advancing women’s business ownership in Vermont.
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Our WBON Essex Chapter is excited to host a roundtable discussion on “Start with Why” a TedTalk by Simon Sinek. Join in the discussion to clarify the "why" of your business. What pain point does your business solve? What ‘can’t live without’ service do you provide?
Having clarity on your purpose and ‘why’ will help you be able to clearly brand your business and identify potential clients.
****Update 5/14/2019: Unfortunately, we needed to change the time for our Essex WBON event on Tuesday, May 28th. Due to some scheduling issues, the session has been moved to 12 – 1:30 pm.**
Note: clicking on the "Register Now" button above will take you to our new event system on Eventbrite. You can see all of WBON's scheduled events here.
Even in Vermont, we should not underestimate the power of dressing our best for the work we do. This does not mean a business suit or your best dress every day. Feeling comfortable and confident will speak volumes above and beyond what you may actually be saying. As an Independent Cabi Stylist, Ros Cook has dressed women of all ages, occupations, sizes and fashion desires. She will help us understand the type of clothes that will work for varying body shapes, work styles, and overall comfort levels. Level-up your professionalism with this fun and informative session, and leave feeling inspired to dress your best no matter the event.
Presenter: Roslyn Cook, Independent Cabi Stylist
After a long career in finance at CVPS, Ros entered retirement seeking a fresh, new career that would give her the freedom and flexibility that retirement should feel like. She landed on fashion and has been styling women of Rutland County, Vermont & New England for 7 years!
Your Rutland Chapter Coordinators:
Erin Anderson, Outreach Coordinator, Rutland Economic Development CorporationChristie Garofano, Body Essentials LLC
Fear mixed with self-doubt is the #1 thing that stops women from realizing their true potential. Don’t let a lack of confidence or doubt stand in your way of making a change or diving into a new journey. With so many external factors out of your control, it is important to control the things you can. This session will teach you how to manage your inner critic so you can confidently be true to yourself and live the life you want.
Attendees will walk away with:
Lisa Wood is the Director of the Women’s Small Business Program at Mercy Connections, and founder of Sprout New Media and The Hive. She is a certified life + business coach, and champion for women entrepreneurs. Lisa focuses on helping women build fulfilling, sustainable businesses, and teaches them how to navigate the often overwhelming aspects of being a business owner.
Social media is a critical tool for promoting today’s small business — making the company more visible to more people more quickly than any other marketing platform. But many small businesses are approaching social media all wrong, or they aren’t using it all.
At this fast-paced chapter meeting, we will touch on the strategy stuff and the technical stuff. You will learn how to create the right social media strategy for your business, one that is integrated with the rest of your marketing program to deliver greater exposure for your brand. We will cover why social media matters, how to choose the most effective social media platforms for you and your audience, and best practices for maintaining, tracking, and improving your results over time.
Our Presenter: Pat Heffernan, WBON's founding president, is co-founder and president of Burlington-based Marketing Partners, Inc., a creative agency that helps mission-driven organizations advance their goals through strategic, integrated communication.
Get a framework, tools, and tips to manage projects successfully. You’ll learn:
Bring a project idea that you'd like to develop, either for your business or personally. You'll leave with a great start to your plan!What sort of project idea? A project has a beginning and an end, is time-limited, and usually has budget. It could be creating a new service or product, updating or building a website, planning a major trip, doing a renovation, launching a marketing blitz, or any number of other things—something big that you've been wanting to do but haven't had a chance to get to; complex, worth investing planning time in; one that will really make a difference to your business and your life.
Charlene Wallace, Project Management Professional, of Operations Plus, is passionate about efficiency, growth, and better ways of doing business. A global thinker with nuts and bolts practicality, she's worked in mission-focused organizations for 30 years. She uses an Appreciative Inquiry approach to her work in operations, management, team building, human resources, and systems development.
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