Building Referral Networks
You know your business doesn’t exist in a vacuum.
You have an inflow and outflow of engagements with the community, and managing them can be a key factor in your effectiveness as a business owner.
In this session Gwen Pokalo from CWE will explore ways you might work with the key partners surrounding your business, so that you can operate more efficiently, effectively, and enjoyably.
We’ll take a look at:
- best practices for building partnerships with complimentary businesses to increase your own business,
- how to build a reputation as a good referral source,
- and how to create networks upon which you can rely as you grow your business.
Gwen Pokalo is the Director of the Center for Women & Enterprise Vermont which provides statewide individual business counseling, trainings, and certification to help entrepreneurs start, grow, and expand their businesses. She got started as an entrepreneur when she developed one of the first student-run retail incubators in the country featuring products from emerging Vermont entrepreneurs. She owned an artist representation and business consulting firm and has worked in rural development research and held positions directing women’s business development organizations. She teaches small business, finance, and accounting at the college level. She holds a Master’s in Applied Economics and Community Development from the University of Vermont and serves on the boards of LaunchVT, the Vermont Community Loan Fund, and the Women’s Business Owners Network (WBON).
Note: For this month only the Williston Chapter meeting will be held on the second Wednesday of the month, January 7th, to give everyone a bit more time for re-entry after the holidays. In February, we will be back to our regular "first Wednesday of the month" schedule.