Pricing for Your Market, Honoring Your Value
Pricing is the age-old business dilemma. You’re concerned if you charge too much your customers can’t afford you and you’ll miss out on business. On the other hand, you’re resentful every time you deal with a high-maintenance client (and most of them feel that way lately), you’re not attracting the work you really want to be doing, and you’re finding yourself saying “I’m not getting paid enough for this” or worse, “I don’t think I can pay my bills.”
Your pricing structure may be the root of your agita. In this session, we’ll look at how to price for your market while keeping the integrity of your value intact. Together, we’ll begin to combine the art and science of pricing.
The session will include a facilitated activity and you’ll have some homework and resources to take home. Note: this is just the beginning of the conversation. You won’t leave with hard answers, but you’ll leave knowing where to start taking back your value.
Gwen Pokalo is director of the Center for Women & Enterprise Vermont, a federally-funded economic development nonprofit dedicated to helping women entrepreneurs find greater personal growth, professional success, and financial independence through no-cost individual business counseling, low-to no-cost trainings, women’s business enterprise certification, and networking events. She is experienced in supporting rural local economic development. Gwen developed one of the first student-run, microbusiness retail incubators in the country. She also worked in rural economic research and community facilitation in the U.S. and Central America, owned a business consulting & artist representation firm, and has supported entrepreneurs through technical assistance in a variety of capacities. She teaches at Vermont colleges and universities and holds a master’s degree in Community Development and Applied Economics from the University of Vermont.