Burlington Chapter Meeting ~ February 17th, 2016
Your Personal Brand Statement - Perfecting Your Elevator Pitch
Facilitated Presenter: Melinda Micheletto, MJM Solutions Group
“True eloquence consists in saying all that should be said, and that only.”
~ Francois de la Rochefoucauld
How would you describe what your organization does to a stranger? When you meet someone at a social or networking event and they ask about your company what do you say? Many people give very bland statements or quote from their company mission or advertising tag lines.
An "Elevator Pitch" is a concise, carefully planned, and well-practiced description about your company that your mother should be able to understand in the time it would take to ride up an elevator.
Although originally used for start-up companies who needed to explain to venture capital investors just what they did in very simple and memorable terms, an elevator pitch can be very helpful in all sorts of contexts including networking meetings, business introductions, on airplanes, at parties, and of course in elevators.
This engaging forum will incorporate the requisite components, a handy formula, and basic guidelines to construct an effective elevator pitch.
Bio: Melinda J. Micheletto, Ph.D.
Dr. Micheletto has established herself as an elite classroom educator and engaging presenter who is committed to helping others reach their learning goals by utilizing various strategies, methods, and technology in the classroom and workplace. As an educator who enjoys using innovative training tools, Melinda employs teaching techniques and classroom activities that not only motivate her students and encourage reflection, but also assist them in the learning process.
Melinda’s vast knowledge and research of learning strategies has garnered her audiences with over 60 universities, corporations and government agencies across the United States. Her pedagogical message has been delivered to the likes of Delta Airlines, Miller Heiman, International Finance Corporation/World Bank, Willis Group, Boston University, Northeastern University, and Harvard University. Melinda has also offered consulting support in the construction safety, compliance/employee training, risk management, and food safety industries as well as in organizations such as Lackland Air Force Base, the Federal Drug Administration, and the Maryland Army National Guard.