Fostering, celebrating and advancing women’s business ownership in Vermont.
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WBON’s Public Policy Committee meets on the third Monday of each month, at 4:00 PM in the offices of Marketing Partners, 176 Battery St., Burlington.
Please Note - For 2017, we changed to meeting on the third Mondays rather than the second Monday.
How do you stay visible in our busy, noisy world? And is there anything new to write about under the sun?
While finding truly brand new-to-the-universe topics is out of reach for most people who aren’t actively conducting novel and unique scientific experiments, for every day entrepreneurs, there are ways to take what’s already known and make it fresh and new again.
In this session, Paula Diaco will share a variety of methods for finding topics that sustain your writing energy. Or even help you develop a writing practice so that you’re producing content on a regular basis, and in doing so, increasing the love you receive from your ideal clients, and encouraging existing clients to hire you again and again.
You may even leave the meeting with topics you can write about that day. Now, who wants to write?
Paula Diaco of Write Stories Now helps creative entrepreneurs play with words and language so they can bring their stories to life. Entrepreneurs who see the value of writing a book, or even individuals who have a novel tapping them on the shoulder, come to her for the storytelling tools she offers—they use the tools to produce content that builds their platform of informed thought and ideas as well as the larger book projects they want to do. She also helps hesitant, but otherwise creative entrepreneurs, learn how to enjoy the writing process so the challenge of writing doesn’t keep smacking them in the face, but presents itself as a means to increasing their visibility and marketing reach. Or, simply help them get their beautiful novel written.
Denyse Perry is a conflict resolution coach. She cares a lot about how people engage in conflict. Denyse says "It’s taken me many years of trying different things, lots of education (MS, MBA), and a good number of mistakes to finally find some practical tools that really work." So now she teaches others. Denyse coaches individuals, couples and teams how to manage conflict in a way that works for everyone. She also teaches conflict management at Champlain College and does related conflict projects for the State, other organizations (like Ben & Jerry's), families and for regular people like you and me. Connect with Denyse on LinkedIn and on her Facebook business page.
Click here for more information about the Fall Conference.
Pricing is the age-old business dilemma. You’re concerned if you charge too much your customers can’t afford you and you’ll miss out on business. On the other hand, you’re resentful every time you deal with a high-maintenance client (and most of them feel that way lately), you’re not attracting the work you really want to be doing, and you’re finding yourself saying “I’m not getting paid enough for this” or worse, “I don’t think I can pay my bills.”
Your pricing structure may be the root of your agita. In this session, we’ll look at how to price for your market while keeping the integrity of your value intact. Together, we’ll begin to combine the art and science of pricing.
The session will include a facilitated activity and you’ll have some homework and resources to take home. Note: this is just the beginning of the conversation. You won’t leave with hard answers, but you’ll leave knowing where to start taking back your value.
Gwen Pokalo is director of the Center for Women & Enterprise Vermont, a federally-funded economic development nonprofit dedicated to helping women entrepreneurs find greater personal growth, professional success, and financial independence through no-cost individual business counseling, low-to no-cost trainings, women’s business enterprise certification, and networking events. She is experienced in supporting rural local economic development. Gwen developed one of the first student-run, microbusiness retail incubators in the country. She also worked in rural economic research and community facilitation in the U.S. and Central America, owned a business consulting & artist representation firm, and has supported entrepreneurs through technical assistance in a variety of capacities. She teaches at Vermont colleges and universities and holds a master’s degree in Community Development and Applied Economics from the University of Vermont.
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